Wednesday, September 18, 2013

KAREN WALKER EYEWEAR SUMMER AD CAMPAIGN


These super cute kids aged 3-5 years old, modeled for Karen Walker's Forever 2nd Summer collection. The collection features four frames in different styles and colours. A huge departure from her previous campaign which featured models aged 65-92. WOW!  The campaign was shot by Derek Henderson.

Karen told WWD that, “The campaign is about optimism and playfulness.” She then added, “The idea was always for [the collections] to be presented as bookends. The first campaign, that Ari [Seth Cohen] shot in New York, was based on eternal optimism — the bookend to that brings in the kids' open-eyed, playful point of view.” She didn't ask the kids to do anything except be themelves. 

These kids are fucking fantastic. You can read interviews with the kids here.










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